Caitlin Sullivan – Medium

Caitlin Sullivan

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Caitlin Sullivan
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UX Collective

Tracking the impact of UX Research: a framework

Why we should measure research (even if no one asks us to).

7 min readSep 29, 2023

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Pins placed on a map, marking places

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Caitlin Sullivan
in
UX Collective

Should you do UX Research yourself, or hire an agency?

The Pros and Cons of these two options — plus a third you might have ignored

7 min readOct 24, 2022

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UX Research: Do it yourself, or hire an agency? Pros and Cons of each

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Caitlin Sullivan

As a fellow former Head of User Research turned Freelancer 4+ years ago, I recognize a lot of this.

1 min readOct 14, 2022

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Caitlin Sullivan
in
UX Collective

7 ways to recruit B2B audiences for User Research

I spent two full months this year trying to reach a very specific audience for my client, and I had failed.

5 min readSep 29, 2023

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Doctor’s medical tools laid out on a table

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Caitlin Sullivan

A Researcher’s Guide to Product Market Fit

Product Market Fit is unfortunately not one of those things where you have a single golden metric that tells you most of what you need to…

7 min readJun 2, 2022

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A Researcher’s Guide to Product Market Fit

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Caitlin Sullivan
in
UX Collective

The forgotten step where even brilliant research fails (or makes you invaluable)

How to make your research more impactful without creating extra work for your team.

6 min readSep 29, 2023

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A wall filled top to bottom with disorganized books.

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Caitlin Sullivan

How to Get 3x as Many Research Participants Without Paying More

One small change to my recruiting method tripled the willing participants among a tough B2B audience

4 min readNov 26, 2020

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How to Get 3x as Many Research Participants Without Paying More

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Caitlin Sullivan

Brutal Startup Lessons: From Free Product to Charging a Fee

Launching a fee for a service that has been free for users is scary. Here’s what I learned.

5 min readNov 17, 2020

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Caitlin Sullivan

Caitlin Sullivan

User Research + Service Design Consultant. Studying humans for 12+ years. Helping clients make better product decisions faster. https://userresearchstudio.com

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