I did my best to rebel, but ended up the product of my parents anyway. Raised by an anthropologist and a mathematician, I eventually grew to share a mix of their values: deeply understanding humans, and finding reliable proof for making better decisions.
After years working in a variety of company settings, I led user insights work as Head of User Research at a Stockholm-based SaaS company connected to Spotify. Growing the UX research practice there from scratch, I used a mixed methods approach to solve business challenges for a tough-to-reach niche market and educate the team about the importance of research.
Previously, I've worked at some of the best design and advertising agencies in Europe and the US.
I became a UX research and service design consultant when I moved from Stockholm to Berlin in 2018. Ever since, I’ve been guiding international product teams to set up research processes correctly from the start, as well as helping CEOs, CPOs, Design Directors and Product Managers inform better decision-making.
