Caitlin Sullivan – Medium

Caitlin Sullivan

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UX Collective

Tracking the impact of UX Research: a framework

Why we should measure research (even if no one asks us to).

Sep 29, 2023

Pins placed on a map, marking places

Sep 29, 2023

Caitlin Sullivan
in
UX Collective

Should you do UX Research yourself, or hire an agency?

The Pros and Cons of these two options — plus a third you might have ignored

Oct 24, 2022

UX Research: Do it yourself, or hire an agency? Pros and Cons of each

Oct 24, 2022

Caitlin Sullivan

As a fellow former Head of User Research turned Freelancer 4+ years ago, I recognize a lot of this.

Oct 14, 2022

Oct 14, 2022

Caitlin Sullivan
in
UX Collective

7 ways to recruit B2B audiences for User Research

I spent two full months this year trying to reach a very specific audience for my client, and I had failed.

Sep 29, 2023

Doctor’s medical tools laid out on a table

Sep 29, 2023

Caitlin Sullivan

A Researcher’s Guide to Product Market Fit

Product Market Fit is unfortunately not one of those things where you have a single golden metric that tells you most of what you need to…

Jun 2, 2022

A Researcher’s Guide to Product Market Fit

Jun 2, 2022

Caitlin Sullivan
in
UX Collective

The forgotten step where even brilliant research fails (or makes you invaluable)

How to make your research more impactful without creating extra work for your team.

Sep 29, 2023

A wall filled top to bottom with disorganized books.

Sep 29, 2023

Caitlin Sullivan

How to Get 3x as Many Research Participants Without Paying More

One small change to my recruiting method tripled the willing participants among a tough B2B audience

Nov 26, 2020

How to Get 3x as Many Research Participants Without Paying More

Nov 26, 2020

Caitlin Sullivan

Brutal Startup Lessons: From Free Product to Charging a Fee

Launching a fee for a service that has been free for users is scary. Here’s what I learned.

Nov 17, 2020

Nov 17, 2020

Caitlin Sullivan

Caitlin Sullivan

User Research + Service Design Consultant. Studying humans for 12+ years. Helping clients make better product decisions faster. https://userresearchstudio.com

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