PinnedCaitlin SullivaninUX CollectiveTracking the impact of UX Research: a frameworkWhy we should measure research (even if no one asks us to).Sep 29, 20233Sep 29, 20233
Caitlin SullivaninUX CollectiveShould you do UX Research yourself, or hire an agency?The Pros and Cons of these two options — plus a third you might have ignoredOct 24, 20221Oct 24, 20221
Caitlin SullivanAs a fellow former Head of User Research turned Freelancer 4+ years ago, I recognize a lot of this.Oct 14, 2022Oct 14, 2022
Caitlin SullivaninUX Collective7 ways to recruit B2B audiences for User ResearchI spent two full months this year trying to reach a very specific audience for my client, and I had failed.Sep 29, 20232Sep 29, 20232
Caitlin SullivanA Researcher’s Guide to Product Market FitProduct Market Fit is unfortunately not one of those things where you have a single golden metric that tells you most of what you need to…Jun 2, 2022Jun 2, 2022
Caitlin SullivaninUX CollectiveThe forgotten step where even brilliant research fails (or makes you invaluable)How to make your research more impactful without creating extra work for your team.Sep 29, 2023Sep 29, 2023
Caitlin SullivanHow to Get 3x as Many Research Participants Without Paying MoreOne small change to my recruiting method tripled the willing participants among a tough B2B audienceNov 26, 2020Nov 26, 2020
Caitlin SullivanBrutal Startup Lessons: From Free Product to Charging a FeeLaunching a fee for a service that has been free for users is scary. Here’s what I learned.Nov 17, 2020Nov 17, 2020